The Real McCoy on CPA Marketing
Whether or not you have heard about Cost Per Action “CPA” marketing or not, this online form of marketing has become a very popular vehicle for advertisers today and set to become a primary part of the marketing business model. This has created a huge income opportunity for scrupulous and unscrupulous marketers in today’s market.
This blog will outline the What, Who, and How of CPA marketing.
What is CPA marketing?
Cost Per Action “CPA” aka Pay Per Action or “PPA” is an online advertising pricing model, where the advertiser pays for a specified action such as a form submission i.e. zip code submit, email address submit, etc. or the successful sale of products linked to online advertisements.
Advertisers seeking direct response methods consider “CPA” the optimal way to buy online advertising. Using this method advertisers only pays if CPA marketer sends a customer to their offer and a valid email, zip code is captured, or someone signs up for a free trial or free product depending on the product or service being marketed.
Who benefits from CPA marketing?
Advertiser benefits: The advertiser upon CPA marketers campaign success gets high volume targeted quality leads that they in turn communicate with to complete their objective of sales, brand awareness, demographic profiling, etc.
CPA Marketer benefits: Instead of getting paid to make a sale, you get paid for simply attracting visitors and getting quality information. The advertiser in turn is responsible for completing their objecting whether it be closing a sale, increasing brand awareness, demographic profiling, etc.
How can you take advantage of this opportunity?
The ONLY way to participate is by applying to join the CPA networks. They have tons of CPA offers from all kinds of companies, in all kinds of niches. This CPA marketing is not only for blogs. You can put them on regular websites, build landing pages for specific offers, email you opt-in list, and so on. There are all kinds of offers that fit into any kind of online marketing. We have put links to some quality CPA site below.Remember these CPA sites don’t just allow anyone to advertise their offers. You need to convince them you are worthy. Fill out the application and have a phone conversation with them. Let them know you are going to make them and you money. It might seem like a hassle, but it is worth the extra money you will be making, and it is part of their quality control because of the top advertisers they have. For those of you that are new to making money online this provides a great opportunity.
Step 1.) If you are new to CPA marketing, do a little research on how the industry works.
Step 2.) Consider having a website if you don’t already which all applications request. This shows your seriousness to your business and adds credibility.
Step 3.) Research and complete applications for various CPA networks and or brokers.
Step 4.) Contact the CPA networks affiliate manager to introduce yourself and follow up on your recently submited application.
Step 5.) Upon successful CPA network approval, research best offers of interest.
Step 6.) Promote offers
IMPORTANT: We urge you to join multiple CPA networks. Many networks resell traffic so, be sure to compare CPA offers across networks to get the very highest payouts.
Here are links to some great CPA sites. They are not in any specific order. You will want to sign up for as many as you can because different ones have different offers.
CPA Networks
MaxBounty is one of my favorite CPA Ad Networks. Their affiliate managers are friendly and helpful — offers are diverse including paid surveys, gambling, finance and more. They do have some offers that allow incentives. Join now!
XY7 featured in the Top Affiliate Challenge internet TV show and has many offers suitable for email publishers. Join now!
Never Blue Ads are making friends fast amongst CPA affiliates. A usable interface makes them stand out. Join now!
New! Copeac – a contraction of ‘Communicate Perform Achieve’ – is another popular choice for CPA affiliates. Join now!
FluxAds has many “freebie offers” including some that cater to MySpace related sites. Friendly and helpful affiliate managers. Join now!
Canadian Sponsors is a Canada-based CPA Network offering many of the usual CPA offers to another English-speaking market. Why not give Canada a try? Join now!
Hydra Network promise to beat any payout for the same campaign, as well as offering their Hydra Rewards program. Join now!
Azoogle is another solid CPA Network with a diverse selection of offers for publishers to promote. Freebies, Ringtones, Finance, and much more, with a decent custom interface.Join now!
ClixGalore has their own proprietary plaform plus plenty of unique offers you won’t on any other CPA network. Join now!These networks don’t pay a second tier, so we can’t include them in our rankings. But we think they’re well worth a look regardless.
Pepperjam Network call their CPA Network ‘next generation affiliate marketing’. The interface and reporting puts most other CPA networks to shame. Join now!Poker CPA Networks
Many poker affiliate programs offer CPA offers. Here are some of the best known poker affiliate programs with CPA offers.
NEW! 888.com’s affiliate network uffiliates covers 888.com, 888ladies.com, Pacific Poker & more.Join now!
NEW! PKR.com offers a unique 3D poker cardroom, with a generous CPA offer for affiliates to match.Join now!
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NEW! Chipleader is the poker affiliate network for Ultimate Bet and Absolute Poker. Also certified by Casino Affiliate Programs .Join now!
Dating CPA Networks
Networks with multiple CPA or Cost Per Sale offers in the dating niche.
FriendFinder’s CPA network covers dozens of niche sites, including Adult Friend Finder, Gay Friend Finder & many more dating niches. Join now!
EasyDate’s dating affiliate network offers a choice of CPA or percentage deals. Join now!
